Victoria Beckham

一般信息

Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 400 stores in over 50 countries internationally. With each collection Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments.

Showcasing only the finest craftsmanship, fabrication and materials, all four Victoria Beckham lines are developed at Victoria’s studio in London. The Victoria Beckham Ready-to-Wear collection is primarily handmade in the UK, whilst the Victoria, Victoria Beckham collection is handmade in Europe. The Accessories and Eyewear are both expertly handcrafted in Italy, with the brand working directly with a variety of specialised local craftsmen and workshops within the Valdobbiadene region on the creation of the Eyewear.

As the Victoria Beckham collections became ever more progressive, so this passion for innovation extended to the brand’s communications and creative projects. In 2013 it launched victoriabeckham.com, a website offering both e-commerce and interactive content curated to provide a more intimate view of Victoria’s design approach and working processes.

In 2014 Victoria Beckham opened its first store at 36 Dover Street in London – a collaboration with architect Farshid Moussavi to transform a neglected Mayfair townhouse into a shopping destination echoing the dynamism and modernity at the heart of the brand.

In 2016 the brand opened its first bricks and mortar store in Asia with an impressive second global retail location at the Landmark in the centre of Hong Kong.

As part of its continued international retail expansion, the brand now has five shop in shops globally, with spaces in Printemps and Galeries Lafayette in Paris, Harrods in London and Boutique 1 in Mall of the Emirates, Dubai and Yas Mall, Abu Dhabi. These personalised spaces allow for the brand’s distinctive retail identity to live within larger shopping environments around the world.